Friday, November 5, 2010


The campaign against fur was once considered to be the most successful campaign ever by the animal rights movement. But after almost a decade of being branded politically incorrect, fur is back in fashion, coming in all colors, shapes and sizes.

The Fur Council claims that in 1985 only 42 fashion designers included fur in their collections. 20 years later the number has risen to more than 500.
The fur industry resurgence in the last 5 years is an irrefutable evidence of the sole significance of trends in human behavior and public political views.

It is not empathy, rationality, concern and ethics that dictate humans’ behavior, it is fashion, in this case ambiguously speaking. It is trends, not rational and practical compassion.

In spite of Al gore, Cindy Crawford, the Atkins diet, super size me and so many other trendy examples, activists still rely on trends and on celebrities to carry on moral and social justice campaigns.

Animal rights activists know just as we do how provisional and arbitrary trends are and that the same people that are against slaughtering animals for their fur, turn around and eat their flesh, or wear their skin.

Disappointment after disappointment, but the activists never learn.
They cover their eyes and ears because they can't control their urge for a short term goal.

The expectation that the same principle of action only using the good celebrities in a smart and sexy way will change the world is false and ridiculous. The same methods that are responsible for so much of what is wrong with the world can’t be the solution too.

Instead of looking for the current trends and how to use them for their goals, instead of dividing the world to good and bad celebrities.

Animal rights activist should ask themselves what are the chances for a vegan non-speciesist world when the moral message becomes a minor by product of the current trend and the mega celebrities’ reputation improvement efforts.

* Text taken from the Only One Solution website.

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