Reason is Not Enough

Have you ever wondered why is it so hard to convince someone to go vegan?

We don't need to tell you how morally initiatory and how nutritiously simple veganism is.

So how come it is so hard, even for many people who define themselves as "animal lovers", to become vegans?

Could it be that the obstacle to veganism is the messengers? Not enough health food stores? The price of soy milk? Not enough vegan celebrities? Not enough visual evidence about what is going on in factory farms?

You know it is not any of these.

The animal rights arguments are so simple and right. They are based on solid facts and evidences. Nobody can confront them rationally.

So why is it so hard to convince someone to go vegan?

The reason is that reason is not enough. Good arguments are not relevant.

Rationality is not enough in this world. It has proved itself as an insufficient element in order to change people’s habits.

Rationality can’t beat motivation.

"... humans are much more social than rational creatures. In everyday life on average, people try to merge into society, behave correspondingly, and afterwards rationalize their behaviour, i.e. find "rational" reasons why they act as they act. This observation is so obvious that it does not seem to merit quoting empirical support."
- Martin Balluch -

* Non-quotation text taken from the Only One Solution website.